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Branding is a combination of everything your company offers, both tangible and intangible, that ultimately determines how people feel about your product or organization. At first glance, your brand is established by your logo, company colors, website, and public-facing ad campaigns. If you sell a product, your brand is further defined not only by the product performance, but also the promotions, packaging, and overall customer service. If you sell a service, your brand is highly influenced by your customer-facing staff (sales, customer service, support, etc.) and almost secondarily based on the quality of services provided.

Think about your favorite brands and what it is that makes them so great. Regardless of your business, there are endless opportunities to develop your company’s brand. From product/service delivery to customer service and from advertising to social media, strengthening your brand is all in the details. Remember:  the most important aspect of branding is that it absolutely must be consistent across all mediums – print, online, radio, TV, and even face-to-face.

  • Selecting your company colors is more than a hap-hazard spin of the color wheel. We consider the psychology of colors and personality of your brand to find the right fit for you.
  • Designing your logo requires more than just design – it’s the marketing knowledge that ensures a logo that is not only visually appealing, but easily applied across all marketing mediums.
  • When we talk about your website, we’re not just talking about the mechanics of how many pages it will be or how it will be built. We examine every opportunity to develop the optimal customer experience that creates brand loyalty.
  • Defining the right marketing mix for your business requires strategic insight and creative execution. iMarketing delivers a comprehensive plan that builds brand equity.